January 17, 2003 - NHL incorporates DNA Matrix™ into game used puck program
The NHL announced this week a new memorabilia program that features a covert DNA authentication mark. The program will launch at the 2003 NHL All-Star Weekend on Feb 1-2.
How it works
Prior to the game, the invisible, DNA-laced ink is applied to each puck. NHL officials then take them to a secure location where they are issued throughout the game. As each puck leaves the ice, an NHL official verifies its authenticity. Although invisible to the naked eye, the DNA mark becomes fluorescent green when illuminated with the special handheld reader. In using this method, authenticity can be determined many years from now even when the pucks have changed hands.
The DNA-based tracking system is a process whereby items are tagged with the DNA Matrix™, then traced and tracked through a secure online registry. DNA Technologies combines identifiable DNA gene segments into an ink that may then be applied as either a visible or covert security marker. The mark is virtually impossible to decode and economically impractical to duplicate. Each item marked with the DNA Matrix™ is packaged with a registration certificate instructing the owner to create an online record of the item's authenticity.
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