Tobacco & Spirits
Tobacco & Spirits manufacturers are affected by counterfeiting and diversion through the loss of sales, net income and brand erosion. Consequently, governments are affected through the loss of tax revenues. Both are the result of illegal production and distribution, due to the lack of use of an effective deterrent.
For manufacturers and merchants of high value and name recognition products, protection of brand image and premium prices are paramount. When counterfeiters want to capitalize on the brand equity of a product, the most effective way is to create quality packaging, containing inferior merchandise inside. The consumer generally can’t tell the difference until they open the packaging and find out the product doesn’t measure up to the brand name standard. Guess who they blame? Now you can protect your products and your company’s good name through use of our DNA Matrix™.
Tax evasion, especially on tobacco and spirits, is a major problem for governments, with potentially large amounts of tax revenue lost to illegal activities. Government tax stamp systems demand a new level of security. Multi-level marking and authentication are needed both to identify goods and guarantee anticipated revenues. DNA Technology’s products can help prove to the tax collector that you are taking steps to back up your sales figures and the reports the taxes are based upon.
Now you can protect your products and your company’s good name through use of our DNA Matrix™. Find out more about our DNA Matrix ™ protection under “Products”.