Price-ing the Market for Authenticated Sports Memorabilia
HALIFAX, NS – DNA Technologies, in partnership with Laava.id, is set to once again showcase its products at the 51st Annual Desjardins Sports Charity Dinner hosted by the Canadian Progress Club – Halifax. After a successful pilot in 2023, DNA Technologies and Laava.id continue to work together to bring multi-factor security and authentication solutions to valuable sports memorabilia signed at the event. The dinner will take place at the Halifax Convention Centre on Thursday, April 4, 2024.
The star-studded lineup at this year’s Sports Charity Dinner is headlined by Carey Price, a Montreal Canadians and Team Canada hockey legend, whose presence underscores the value placed on authentic sports memorabilia in the market. DNA Technologies will be bringing its two-tiered global protection to the event next week, where an abundance of sports memorabilia will be marked and authenticated.
Collecting sports memorabilia has evolved of late, from a hobby to a booming and lucrative industry, led by nostalgia and investment potential. The industry is expected to reach $227.2 billion in value by 2032, up from $26.1 billion in 2021, according to Market Decipher.
“We’re here every year, to help the charity fetch top dollar for their memorabilia” says Mike Hayes, Managing Director of DNA Technologies. “A jersey with a verified and protected signature commands a much higher price — it’s as simple as that.”
The concern for collectors is, and always has been — how do I know it’s real?
For more than 30 years, DNA Technologies has been a pinnacle of physical security marking for collectibles, artwork and precious metals. Partnering with Laava.id has integrated the digital world into security marking, now offering a two-tiered security solution that can be verified online, to ensure an item’s value for years to come.
About DNA Technologies
DNA Technologies is a recognized leader in providing security marking and protection against counterfeiting and product diversion. Their patented technology uses DNA-laced inks, dyes, and resins to tag and protect valuable products, brands, and intellectual property. The DNA Matrix™ is an identifiable gene segment that is applied invisibly to protect the marked products for life.
Laava Smart Fingerprints® are the secure and globally scalable alternative to QR codes, helping protect brands and consumers against the risk of counterfeits, fraudulent activity and diversion—while simultaneously building consumer engagement, brand value and revenue through immersive digital experiences.
For further information, please contact:
DNA Technologies
Mike Hayes
Managing Director
mhayes@dnatechnologies.com
C. 902-441-7388
