Protect the integrity of your brand with the DNA MATRIX authenticity management system
We live in the most brand conscious era in history. Companies thrive or die depending on consumers’ attachment for, and faith in, your brand. It’s especially true of the apparel industry. Nothing will damage your brand more than fakes, knock-offs and substandard goods being put on the market as the real thing.
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With the DNA Matrix Authenticity Management System merchandise can be individually coded so that it can be tracked at all times, from manufacturing through to retail. The authenticity of any item can be verified immediately by our hand-held scanners. There are three different means of attaching a marker to apparel and accessories.